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A-About MGP
Spotlighting individuals making innovative, sustainable use of
media to foster participatory democracy and community is the work of
the Media Giraffe Project. Our mission
is to understand Internet technology's impact on journalism and
public policy and and to help educators guide the emerging role
of citizens in creating and consuming media.
Using the web, a book, a planned documentary film and
workshops, we provide role models and ideas for students, traditional and
citizen journalists, and for political and educational leaders. We do so
during a period of rapid technological and financial change in the U.S.
media business -- and disturbing declines in the resources and
effectiveness of .watchdog. reporting.
Read about our MISSION Go
to GIRAFFE NEWS
Read our
ACTION PLAN
Search PROFILE DATABASE
Because of their .above
the crowd. work, we call these individuals .media
giraffes.. They are developing tools for consumers to
find, evaluate, consume or create objective, fact-based media responsive
to democratic values. We spotlight and publicize these innovators as role
models. This stimulates greater participation by citizens and
independent vigilance by established media.
We see to regularly convene
these leaders as role models.
The Media Giraffe
Project is a non-partisan, interdisciplinary research initiative housed
with the Journalism program at the University of
Massachusetts Amherst.
We draw on
scholars from business, education, political science, public policy,
journalism and communications studies. We are assisted by students, and
draw up the insights and experience of both media insiders and citizen
activists. To keep the effort manageable, we are focused on media located
in, or serving the United States.
Project researchers are tracking what's working at the local and
national level via this website, "how-to" videos, a book, one-hour
documentary film, workshop training and curriculum development.
The project takes a "cookbook" approach -- presenting dozens of profiles
of "giraffes" and their recipees for innovation.
For example, potential giraffes exist among
larger
and smaller
local news and local
blog websites, Internet infrastructure, archiving or
collaboration
and new
technology, in the daily
newspaper world, in broadcast
and multimedia, academia,
and among e-democracy,
political
blogging and policy-advocacy
groups.
The Media Giraffe Project was launched with
the collaboration of The Giraffe Heroes Project
(www.giraffe.org), a separate
organization that since 1982 has been moving people to "stick their necks
out for the common good."
For more information on the project, or to
nominate media "giraffes" worthy of profiling, please contact:
LINKS:
© Copyright 2006/2007. All rights
reserved by original source.
This page may contain copyrighted material, the use of which may not have
specifically authorized by the copyright owner. The material is made
available in the The Media Giraffe
Project's efforts to advance understanding of political, economic,
democracy, First Amendment, technology, journalism, community and justice
issues, etc. We believe this constitutes a 'fair use' as provided
by Section 107 of U.S. Copyright Law. In accordance with Title 17 U.S.C.
Chapter 1, Section 107, the material above is distributed without
profit to those
who have expressed a prior interest in receiving the included information
for research and educational purposes. The Media Giraffe Project has no
affiliation with the originator of this article, nor is the project
endorsed or sponsored by the article's originator. If you wish to use
copyrighted material from this site for purposes beyond fair use, you must
obtain permission from the copyright owner.
"The Media Giraffe Project was launched with the collaboration of The Giraffe Heroes
Project, a separate
organization that since 1982 has been moving people to stick their necks
out for the common good."
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