The final report  (PDF) of an Aug. 9, 2005, conference in San Antonio, Tex., entitled: "Can Trust and Quality Save Journalism?" is now available at the PJNet.com website operated by Leonard Witt, a journalism professor at Kennesaw State University outside Atlanta.  The conference was: "Journalism and the Public: Restoring the Trust." Witt's comments at the outset of the conference, about how to restore trust, are instructive.

Here is the index from the report PDF:  

An Introduction:Do We Trust Our Audiences?

Cole Campbell

Dean,Reynolds School of Journalism,

University of Nevada,Reno 1

The Audience Can Save Quality

Journalism,If Asked to Help

Leonard Witt

Robert D.Fowler Distinguished Chair in

Communications,Kennesaw State University 2

The Wake-Up Call:Are the

Mass News Media in a Death Spiral?

Phil Meyer

Knight Chair in Journalism,University

of North Carolina at Chapel Hill.5

Expanding The De .nition of News Media Trust

A Jay Rosen-Led Conversation

Jay Rosen

ProfessorNew York University with Neil Chase,

Charles Lewis and Dan Gillmor.10

There is No Death Spiral,Just a Renewal

Clyde Bentley

Associate professor,School of Journalism,

University of Missouri at Columbia 17

MarketWatch:Starting a News Alternative

A Conversation with Jay Rosen and Neil Chase ,

Deputy editor,NYTimes.com 18

Can Nonpro .ts Fill Mainstream Media ’s

Investigative Reporting Gap?

An Open-Forum Conversation with Jay Rosen and

Charles Lewis ,Founder,Center for Public Integrity.

Dan Gillmor,Author,“We the Media:Grassroots

Journalism by the People,for the People ” and the

blog Bayosphere 21

Can You Have Trust if You Practice

Censorship by Omission?

Why People of Color Don ’t Read the Mainstream Media

Dori Maynard

President,Robert C.Maynard Institute for

Journalism Education 25

Thirteen Percent of Americans

Prefer Ethnic to Mainstream Media

Alice Tait

Central Michigan University 29

Immigrants Have a Different De .nition

of What ’s News

Alejandro Manrique

Managing editor,Rumbo de San Antonio 31

Is There A Need For Mainstream Media?

George White

Assistant director,UCLA Center

for Communications and Community 33

Small Papers Have a Big Place

on the News Media Spectrum

Daily Encounters with Readers Reinforce Trust

Peggy Kuhr

Knight Chair in Journalism,University of Kansas 35

How Do We Get Youth to First Read

or Watch and Then Trust the News?

Kendra Hurley

Editor,Youth Media 39

So How Is One Mainstream Media Paper Coping?

The Answer is Niches

Brett Thacker

Managing editor,San Antonio Express-News 41

What the News Media Future Will Look Like

A Jay Rosen -Led Conversation with:

David Gyimah ,Producer and journalist,

University of Westminster,UK

Bill Grueskin ,Managing editor,

Wall Street Journal Online

Chris Nolan ,Stand-alone online journalist

Craig Newmark ,Founder,Craigslist.com 45