Planning and Pricing Guide

Newshare Niche Content Network
Planning and Pricing Guide
By Bernard Re, Jr.
Sep 24, 2002, 15:02

PRICING GUIDE
Newshare Niche Content/Advertising Online Business Model

• Earn more revenue from existing sales/products

• Integrate print/online revenue stream

• Establish print subscriber value-chain in online world

• Outsource using an ROI that works

Key Points: Please note that publications I have worked with have easily covered online production expenses by using a "forced-buy" model. An example is adding $10.00 to the price of each print ad that appears in your niche print product ($10.00 x 30 ads = $300.00). These print advertisers get a text listing within the online niche product that includes name, slogan, address, telephone, e-mail and web address. While I was New Media Manager for the Sioux City Journal we earned thousands of dollars each month by using this "forced-buy" model. Now with Newshare, building revenue this way can be enhanced by building a deeper "subscriber relationship" with your existing print subscribers as well.

Available Services:
Includes:

Fee Options:

Scope of Project

(non-optional)

Per initial meeting and discussion we would prepare the following for review:

• Project outline

• Niche site flow chart

• Advertising revenue ROI budget

• Subscriber relationship plan and budget

• Production workflow outline

• Advertising sales sheet (draft)

• Site marketing materials (print ad and online banner drafts)

$250 for print publications under 5,000 print-run/circulation

$500 for print publications 5,000-10,000 print-run/circulation

$750 for print publications10,001-15,000 print-run/circulation

$1,000 for print publications over 15,000 print run/circulation

Your Niche Product Online Category with Advertiser Listing and Articles

(non-optional)

• Use of Newshare.net application/database • Posting of up to seven articles from your niche product

• Posting a listing of all advertisers in niche product

$ Fee is 50% of your forced-buy up-charge

OR $250. (5-hours at your facility) to train your staff to post the content and advertiser listings into our Newshare.net application/database.

Hosting Your Niche Product Content Category

(non-optional)

• Hosted on Newshare.net application/database server

• Monthly report of PIN GROUP numbers (your subscribers) that accessed your niche product site

• Monthly report of page views

$20.00 per month, per niche product category (minimum 12-month contract per niche category)

Niche Product Online Category Marketing

(non-optional, must include client print space commitment)

To help you promote your niche category within your print publication and online we will create using standard templates:

• Monthly Print ad for niche product (black & white)

• Monthly Online banner (choice of sizes)

$150. (annual fee)

Note: All Niche Content Network publishers receive free online banner promotions on the Newshare.net Niche Content Network site.

Print/Online Integrated Advertising Sales Service

(optional)

• Advertising sales advise and support

Note: The "forced-buy listing" is meant to be the first step in selling other "standard building block" online sales products (i.e. logo with listing, extra text with listing, business profile page, banner, niche sponsorship

$250. (5-hours at your facility) to work with your sales staff to sell other online products to advertisers listed in the niche site.

OR Newshare becomes your online sales team. Publication can contract with Newshare to sell these products to these niche advertisers on your behalf. Newshare will return 25% of the sales revenue after expenses to publication.

Direct-mail "Subscriber Relationship" Package

(non-optional)

• Letter composition with PIN inviting your subscribers to register. Or letter can be used for prospecting by zip code in conjunction with a print subscription outreach program.

• Envelope

• Insertion and labeling mailing services

$TBD

Note: Fee will depend on number of PINs you want to distribute and enable for free access, printing, postage and mailing label generation responsibilities.

Authenication and Transaction System

Maintenance

(non-optional)

• Fee per activated online subscriber PIN

Example: This fee is only charged per PIN that has been activated during the course of a month. If a PIN is active (used) in one month there is a fee. If PIN is not active in the next month there is no fee.

15¢ per active online subscriber per month (invoiced per month)

Note: All users will register as Newshare Members but will be identified by their PIN GROUP so reports can be generated per niche product owner.

Pay-Per-View Earning Share

(non-optional)

This is a fee you pay only if a non-subscriber comes in and buys your content on a pay-per-view basis.

$10 cents per sale

Example: All Newshare Niche Network pay-per-view content is priced at 25¢ per view.Therefore Newshare would retain 10¢ of each sale and the publisher would receive 15¢ (earning disbursements are made on a monthly basis).

Custom Branding and Expanded Use As Online Publishing Platform

(optional)

• Set up of a custom application/database web site for use by the publisher with publisher logo and other branding and contact text

• Can be used for news content, subscrip- tion offers, etc. as well as multiple niche product categories and advertiser listings

$500. minimum set up fee for application/database plus items above.

Note: Complete one-time and monthly cost estimates will be prepared after discussion with client.

Note: Fees are for publications in Connecticut, Massachusetts, eastern New York state and Rhode Island. Please ask for a travel expense estimate if you are located outside these areas.

Conclusion: As you see the one-time fees and monthly fees are low. With many tied directly to a revenue share. Our involvement can be incremental or total. The model is workflow neutral and ROI positive. It is our desire to make your online efforts an integrated part of your revenue and subscriber goals. We have the model to make that happen. What we need is for you to take the next step and put us to work for your.

Next Step: To set up an initial meeting to discuss your needs and goals contact Bernie Re, Newshare Inc., in Williamstown, MA at (413) 458-8001, bre@newshare.com. Or please feel free to call me in Connecticut at (860) 824-1010.

Niche-Network-Pricing-9-21-02

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Available Services:	Includes:	Fee Options:
Scope of Project (non-optional)	Per initial meeting and discussion we would prepare the following for review: • Project outline • Niche site flow chart • Advertising revenue ROI budget • Subscriber relationship plan and budget • Production workflow outline • Advertising sales sheet (draft) • Site marketing materials (print ad and online banner drafts)	$250 for print publications under 5,000 print-run/circulation $500 for print publications 5,000-10,000 print-run/circulation $750 for print publications10,001-15,000 print-run/circulation $1,000 for print publications over 15,000 print run/circulation
Your Niche Product Online Category with Advertiser Listing and Articles (non-optional)	• Use of Newshare.net application/database • Posting of up to seven articles from your niche product • Posting a listing of all advertisers in niche product	$ Fee is 50% of your forced-buy up-charge OR $250. (5-hours at your facility) to train your staff to post the content and advertiser listings into our Newshare.net application/database.
Hosting Your Niche Product Content Category (non-optional)	• Hosted on Newshare.net application/database server • Monthly report of PIN GROUP numbers (your subscribers) that accessed your niche product site • Monthly report of page views	$20.00 per month, per niche product category (minimum 12-month contract per niche category)
Niche Product Online Category Marketing (non-optional, must include client print space commitment)	To help you promote your niche category within your print publication and online we will create using standard templates: • Monthly Print ad for niche product (black & white) • Monthly Online banner (choice of sizes)	$150. (annual fee) Note: All Niche Content Network publishers receive free online banner promotions on the Newshare.net Niche Content Network site.
Print/Online Integrated Advertising Sales Service (optional)	• Advertising sales advise and support Note: The "forced-buy listing" is meant to be the first step in selling other "standard building block" online sales products (i.e. logo with listing, extra text with listing, business profile page, banner, niche sponsorship	$250. (5-hours at your facility) to work with your sales staff to sell other online products to advertisers listed in the niche site. OR Newshare becomes your online sales team. Publication can contract with Newshare to sell these products to these niche advertisers on your behalf. Newshare will return 25% of the sales revenue after expenses to publication.
Direct-mail "Subscriber Relationship" Package (non-optional)	• Letter composition with PIN inviting your subscribers to register. Or letter can be used for prospecting by zip code in conjunction with a print subscription outreach program. • Envelope • Insertion and labeling mailing services	$TBD Note: Fee will depend on number of PINs you want to distribute and enable for free access, printing, postage and mailing label generation responsibilities.
Authenication and Transaction System Maintenance (non-optional)	• Fee per activated online subscriber PIN Example: This fee is only charged per PIN that has been activated during the course of a month. If a PIN is active (used) in one month there is a fee. If PIN is not active in the next month there is no fee.	15¢ per active online subscriber per month (invoiced per month) Note: All users will register as Newshare Members but will be identified by their PIN GROUP so reports can be generated per niche product owner.
Pay-Per-View Earning Share (non-optional)	This is a fee you pay only if a non-subscriber comes in and buys your content on a pay-per-view basis.	$10 cents per sale Example: All Newshare Niche Network pay-per-view content is priced at 25¢ per view.Therefore Newshare would retain 10¢ of each sale and the publisher would receive 15¢ (earning disbursements are made on a monthly basis).
Custom Branding and Expanded Use As Online Publishing Platform (optional)	• Set up of a custom application/database web site for use by the publisher with publisher logo and other branding and contact text • Can be used for news content, subscrip- tion offers, etc. as well as multiple niche product categories and advertiser listings	$500. minimum set up fee for application/database plus items above. Note: Complete one-time and monthly cost estimates will be prepared after discussion with client.